Adidas Partners With Jimmy Lovine, Dr. Dre, And D’Wayne Edwards To Inspire Marginalized Communities Students

Sportswear giant, adidas, has announced the expansion of its collaboration with creator of Iovine and Young Academy and PENSOLE, Dr. D’Wayne Edwards to facilitate the creation of a better future for students in marginalized regions.

Jimmy Iovine, and Andre Young, famously known as Dr. Dre, launched the Iovine and Young Academy in 2013 to provide young creatives with the resources and inspiration needed to grow into successful leaders, inventors, and entrepreneurs.

“This partnership marks an ongoing chapter to offer the next generation of creative thinkers and dreamers the skills to shape the future of design. Despite someone’s background or economic standing, kids bold enough to dream big should be provided with equitable access to education,” explained Edwards, PENSOLE Founder.

Edwards founded PENSOLE in 2010 to provide brilliant, young students from all walks of life majoring in designing with the opportunity to study from the very finest in the field.

“adidas has long been involved in the Los Angeles area and its community. As part of our commitment to continue to support communities and our youth, we’re proud to be part of these new partnerships to advance opportunities for students from communities who are historically underserved,” said Ayesha Martin, adidas Senior Director, Communities & Social Impact.

“We’re bringing together the absolute best in sport, business and design – first working with students in the Los Angeles area and then with others around the country through adidas Community.”

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