American Producer Swizz Beatz Discusses How He Launched Wizkid And Burna Boy To American Audiences
Afrobeat music was first introduced to Americans by Swizz Beatz and his wife Alicia Keys, according to Swizz Beatz, who also claims to have given two of Afrobeat’s biggest stars—Wizkid and Burna Boy—platforms to reach out to American audiences.
The fastest-growing music genre in the world, afrobeats has undeniably gained popularity over the past year, especially in the United States, thanks to performers like Wizkid, Burna Boy, Davido, Shatta Wale, and others who have worked with American musicians. As a result, the genre is officially acknowledged in the category of World Music, and a new Grammy entry was made last year to honor the genre and its musicians.
The musician claimed on the Roundtable Podcast on Amazon Music that Wizkid gained enormous popularity since he and his wife posted a video of themselves dancing to one of his songs before the outbreak, which caused many Americans to become interested in the genre. In 2015, while he and Keys were on vacation, he and Keys uploaded a video of her dancing to the songs “Ojuelegba” and “Caro.” He is referencing both songs in this statement.
Burna Boy was allegedly introduced to Americans by the artist. However, Wizkid fans who shared an old video of the artist thanking Chris Brown for giving him a chance to make music his American platform enjoyed aren’t happy with Swizz Beatz’s statement. Check out the interview in full below.