The first music event to take place at the renovated site is Rolling Loud’s California festival, which will take place there from March 3–5, 2023. The announcement was made by the event planners on Tuesday in front of SoFi Stadium.
“Everywhere we go, we’re in the heart of Hip Hop for that city,” stated Tariq Cherif, Rolling Loud’s co-founder, during the press conference. “Miami Gardens was where 2 Live Crew kicked off. In New York, we’re in Queens, and countless rappers are from there. Going to Inglewood, it’s the same scenario.”
He went on: “We’re putting forward an Inglewood first policy in our hiring. So when we’re hiring staff for the event we’re looking to hire people from Inglewood first and foremost. With that being said, Rolling Loud delivers a major economic impact, and we’re very excited to bring that here. Every city we go we do over $100 million in local economic impact. Bringing a lot of jobs and a lot pf spending money to the communities we come to, so we hope to do that for the long future here in Inglewood.”
J. Cole, Future, and Kid Cudi were among the headliners at Rolling Loud’s final California festival in San Bernadino in 2021. It has not yet been revealed who will be the headliners for the forthcoming Los Angeles concert.