Burna Boy Becomes The First African Artist To Reach 200 Million Streams On Boomplay
Burna Boy, a Grammy-winning musician from Nigeria, has continued to shatter records as the first African artist to reach 200 million streams on Boomplay, the continent’s largest music streaming service. The accomplishment comes just a year after Boomplay hailed Burna Boy as the first artist to reach the milestone of 100 million streams. Boomplay streams are computed based on accepted industry standards, where one stream must last at least thirty seconds.
But, since the publication of the Outside album, which currently has 10 million plays, the Grammy Award winner’s popularity has increased rapidly. His second album, African Giant, received positive reviews and was nominated for a Grammy. It has now received over 43 million listens, four times higher than his first album and demonstrating his expanding fan base. His 2020 album Twice As Tall has received over 80 million streams on Boomplay and has had twice as many streams as African Giant.
It was an epochal moment in the history of the African music market, according to Tosin Sorinola, head of Artist & Media Relations at Boomplay, who recently gave the Afro-fusion musician in Lagos a plaque in honor of the achievement. Boomplay is dedicated to empowering the African music ecosystem to reach its full potential with its mission to bring everything music to Africa and introduce African music to the rest of the world.