Nigerian heavyweight artist Davido has revealed the new clothing merchandise collaboration with German multinational PUMA, which has an African twist. Indeed, everything related to the Afrobeats star’s brand has also resumed now that he is back on the music scene.
After walking the brand’s runway during New York Fashion Week, the Afrobeats poster boy, who serves as a brand ambassador, has continued the trend with the new Africanized collection. Nevertheless, the partnership was put on hold as the musician lost his son Ifeanyi.
The first PUMA x DAVIDO collection, according to PUMA, is “filled with bold, statement pieces inspired by the award-winning artist’s roots.”