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Davido Reveals Africanized PUMA Merchs, Provides Information On The Global Partnership Deal
Nigerian heavyweight artist Davido has revealed the new clothing merchandise collaboration with German multinational PUMA, which has an African twist. Indeed, everything related to the Afrobeats star’s brand has also resumed now that he is back on the music scene.
After walking the brand’s runway during New York Fashion Week, the Afrobeats poster boy, who serves as a brand ambassador, has continued the trend with the new Africanized collection. Nevertheless, the partnership was put on hold as the musician lost his son Ifeanyi.
The first PUMA x DAVIDO collection, according to PUMA, is “filled with bold, statement pieces inspired by the award-winning artist’s roots.”
On March 27th, 2023, Davido shared the collection with PUMA on his Instagram. The singer also disclosed that meet and greet events would take place in PUMA locations in New York and the UK in addition to the merchandise’s April 7th global release.
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Fans eagerly awaited Davido’s return; thus, they welcomed his recent return to the entertainment scene with great flair. Fans are eager to hear the symphonies and melodies on his new album “TIMELESS,” which will soon be available on all primary streaming services. In addition, a collaboration with Asake was recently made public. Such a high-profile collaboration will undoubtedly raise expectations for the quality of such features on the album.
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