Don Jazzy, a seasoned producer of Nigerian music whose real name is Michael Collins Ajereh, has urged Nigerian musicians to use Davido’s promotional strategy as a model. The head of Marvin claimed that despite being an established musician, Davido didn’t take it easy and is actively promoting his latest album.
According to recent social media reports, Davido recently dropped his fourth studio album, “Timeless,” in the United States. To promote it, he recently went on a media tour. Don Jazzy praised the singer’s methods for promoting his most recent record and suggested that other Nigerian acts follow his example.
Don Jazzy stated on Monday in a tweet,
Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketting your beautiful project that you worked hard on does not reduce your swag. 🤍🐘
— ITS DON JAZZY AGAIN 🤍🐘 (@DONJAZZY) April 10, 2023
“Dear artists, I hope you can see how Davido is marketing his album. He didn’t form. Oh, I’m OBO so that everybody will cop my shit. But marketing the beautiful project you worked hard on does not reduce your swag. If you have money for music video, pls shoot video. But you see this video right here, it’s free of charge but priceless. If you know you know.”
A Twitter user responded to the music executive’s statement that numerous celebrities, especially musicians, routinely use giveaways to market their songs. He pointed out that Davido isn’t known for doing this, though. In response, Don Jazzy asserted that charity alone does not ensure an individual’s endeavors will succeed.
“Some of us do give ways because we like giving and we want to give. If the masses don’t like your work e no go blow. Giveaways or no give away”.
Since its release, Davido’s album “Timeless” has reportedly broken numerous streaming records, including the highest charting album by an African artist on US Apple Music (where it peaked at Number 2), the first African album to reach Number 1 on US iTunes Albums Chart, and the most significant album first-day streams in Audiomack’s history.