Don Jazzy Responds to Fans’ Inquiries About Music Promotion

Renowned Nigerian music producer Michael Collins Ajereh, better known by his stage name Don Jazzy, has provoked a discussion in the music business by being open about the difficulties involved in promoting one’s music.

The head of Mavin Records made these comments in the wake of his label’s successful collaboration with Universal Music Group (UMG), highlighting the challenges of operating in the highly competitive music industry. Don Jazzy asserted in a series of tweets posted on Monday, May 13, that success in the music industry is not assured, even with large promotional budgets.

He compared the music business and music marketing to gambling. He pointedly acknowledged the inherent uncertainty in response to a follower’s request for marketing, saying, “Music too na betting,” and going on to say, “Not all songs will be hit songs.” Not every artist can be Messi or Ronaldo.”

Emphasizing how difficult it is to promote songs, especially for well-known labels like Mavin, Don Jazzy illuminated the difficult task of getting noticed in a crowded industry. “It’s not a walk in the park for us too,” he assured, highlighting the significance of calculated promotion to increase exposure.

“Once you get a dope song, try and gather all the attention you can get one tweet at a time,” he suggested.

Don Jazzy’s comments highlight the harsh realities of the music business, where success is frequently evasive even in the face of determined attempts.

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