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Expensive Sh#t: Iyanya Reveals How He Spent N52million To Record/Promote Song With Davido

Following his resurgence to the music scene, Famous Nigerian singer-songwriter Iyanya Onoyom Mbuk, also known as Iyanya, has stated that he once spent a staggering N52 million on a song he recorded with music artists Davido and Kizz Daniel.

Expensive Sh#T: Iyanya Reveals How He Spent N52Million To Record/Promote Song With Davido, Yours Truly, News, April 22, 2024
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He revealed this through his Twitter account while expressing shock at how expensive promoting songs has become in Nigeria and lamenting how it may be unaffordable for up-and-coming stars who are genuinely talented and seek a breakthrough. 

He announced this via his Twitter account, lamenting that up-and-coming musicians who are genuinely talented and seeking a breakthrough would not be able to afford the rising cost of song promotion in Nigeria.

Iyanya claimed that the sum he specified went for recording the song “Like,” shooting music videos and marketing it both before and after it was released. The singer of “Kukere” and “Your Waist” added that N27 million was the least amount he ever paid for a song in January 2021.

But, he urged up-and-coming acts not to be dismayed by his disclosure because all they need in the long run is consistency.

Iyanya wrote;

“Promoting music has become very expensive, if you are lucky to get a song go viral make you Thank God.”

“The cheapest I have spent on a song since January 2021 is 27m.

When I dropped “LIKE” FT Davido and kizz Daniel, we spent 52million, song, Video and promotion.

This should not discourage any up and coming artiste, you can do it, all you need it’s consistency.”

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