Kanye West Discusses Problems With The Gap, Saying That “Our Agenda, It Wasn’t Aligned”
Kanye West wants out of his contract with The Gap after launching a scathing tirade on his former associates. After accusing The Gap of stealing his designs, the business mogul has been airing his grievances. On Thursday, September 15, it was formally revealed that West wrote a letter asking for his long-term contract with the mega brand to end.
Despite a rumored 2026 contract between The Gap and West, the legendary rapper wants matters to finish amicably. After hearing the information, West made a rare appearance on CNBC’s Closing Bell where he discussed the collaboration. “Well, it was always a dream of mine to be at The Gap and to bring the best product possible to the masses,” he said.
“We went through three years and, obviously, there’s always like, struggles and back-and-forth when you’re trying to build something new and integrate teams,” Ye continued. “So, we designed an entire collection, and actually, I wasn’t able to set the actual price that I wanted for this collection and then, they actually took one of the shirts and sold it for $19. Priced my stuff at like, $200 and above their whole price point normally, and then did the exact shirt for $20.”
Watch Kanye West explain why he wants to immediately terminate his collaboration with Gap.