Natalie Jane Unleashes Searing New Single, “Ava”

Track Follows “Seven” And “Mentally Cheating,” Which Have Amassed Over 57 Million Combined Global Streams

Rising pop artist Natalie Jane cuts to the quick of the state of modern romance with her new original song, “AVA,” released today via Capitol Music Group and 10K Projects. The 18-year-old’s powerful vocals, accompanied by a ferocious wall of sound, capture the shock that comes after seeing an unfamiliar name repeatedly light up the phone of the one you love.Natalie Jane Unleashes Searing New Single, “Ava”, Yours Truly, News, May 23, 2024

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“AVA” was co-produced by Doc Daniel – who also collaborated with Natalie on “Seven” and “Mentally Cheating” – Pink Slip and Inverness. Natalie teased the song in a series of video posts that generated over 80 million views and had everyone asking, “Who TF is Ava?”

Her first two major label singles, “Mentally Cheating” and “Seven,” racked up over 57 million combined global streams and followed the well-received independent hits “Kind of Love,” “Bloodline” and “Red Flag.” At 18, Natalie has already created a distinct sound, characterized by bold, fearless lyrics that express the pain of heartbreak and the frustrating search for meaning in an increasingly overindulgent world. Her vocal versatility and emotional vulnerability shine through her songs, creating a musical narrative to universal experiences.

The lyric video, also released today, spells out Natalie’s concerns. View “AVA” Lyric Video:

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