Sabi Gurl: Ayra Starr Lands Major Endorsement Deal With Maybelline
Ayra Starr keeps illuminating the Nigerian entertainment space with upbeat updates on her career progression and status; this time, she has landed a new endorsement contract with Maybelline. This week, Maybelline unveiled a new spokesperson for the Sub-Saharan African area and posted on their official Instagram handle,
“Ayra is an international music artist with hits all across the world, has amazing style, and is THE Nigerian it girl!”
20-year-old musician Ayra Starr, Oyinkansola Sarah Aderibigbe, is signed to Mavin Records. Her hit songs include “Rush” and “Fashion Killer.” Ayra’s global appeal is cemented by an agreement and contract with such a prestigious international brand. Remember how Tiwa Savage and MAC Cosmetics had a deal last year?
Maybelline has been searching for a spokesperson and partnerships in Africa for a while now. Because she can connect with Africa’s younger generation, Ayra is the ideal match for the modern digital age. Gigi Hadid, an American supermodel, serves as the company’s spokesperson.
The Mavin princess is one of the top 5 female acts in the country and one of the most acclaimed Afrobeat acts to have emerged from the region in recent years. She has already attracted attention abroad and has participated in noteworthy international collaborations.