Snoop Dogg has announced the release of “Snoop Loopz,” his very own brand of breakfast cereal.
The gluten-free cereal, which Master P announced over the weekend (August 13), boasts “more corn, more flavor, and more marshmallows,” and sports a spoon-wielding blue dog on its technicolor packaging. “The best tasting cereal in the game,” wrote Master P in the caption of Instagram announcement, “[Snoop Dogg] , we’re taking over grocery stores”.
The cereal will be distributed by Broadus Foods, a company that Snoop Dogg (actual name Calvin Broadus) created and which now sells a range of breakfast items under the Snoop brand, such as oatmeal, pancake mix, and syrup. The Snoop Loopz website states that a portion of the proceeds from cereal sales will go to charities that support a range of problems, including homelessness.
Master P wrote about the proceeds: “The more we make, the more we give.”
The cereal has not yet received a release date. The rapper Snoop Dogg has previously undertaken a number of food and beverage projects. His latest is a cereal venture. Snoop Dogg’s 19 Crimes brand earlier this year added a new wine to its lineup of California red and rosé wines through a cooperation with Martha Stewart.