Together With A Miami Art Week Exhibition, Nike And Virgil Abloh Securities Pay Tribute To The Late Designer’s Creative Output
Nike is set to organize “Virgil Abloh: The Codes c/o Architecture,” a four-day event at Art Basel this year to honor the late designer’s artistic legacy. The program, which will take place from December 1 to December 4 at the Rubell Museum in Miami, will include talks, exhibits, and workshops centered on Abloh’s art.
The goal of the study, according to Nike, is to investigate Abloh’s “Codes,” a collection of distinctively Abloh design guidelines that may be used with any medium. The team that Abloh put together to carry out his collaborations with the sportswear company, Architecture, will use these ideas as a set of standards for all future Nike ventures.
The Miami event is being put on in association with VA Securities, the artistic company run by Shannon Abloh, his widow.
“Virgil and Nike thrived together because he understood the brand’s role as a cornerstone of culture while Nike understood the importance of truly supporting creatives and their visions,” said Shannon, in a press release.
The Off-White x Nike Terra Forma, a forthcoming pair by Abloh that surfaced this fall, will make its official premiere at the Codes exhibition in Miami. The shoe, the first entirely new Nike design in his extensive collection with the Swoosh, will be available in December along with complementary clothing.
This silhouette, which is a part of a much wider collection of clothes and shoes, will be available in December along with a number of wearables. From December 1 to December 4, the public is welcome to view “Virgil Abloh: The Codes c/o Architecture” at Miami’s Rubell Museum.
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