Vic Mensa, the multi-platinum rapper and producer, has shared his first new song of the year “STRAWBERRY LOUIS VUITTON” via Roc Nation. The single showcases his talents as a producer and co-director of the music video, which features Thundercat and R&B singer Maeta. A sample inspired the song that he heard while watching a film by Virgil Abloh, and he stated that the song felt like a gift from Abloh after his passing.
Vic Mensa is known for his diverse range of artistic expressions and this new single showcases his ability to combine soulful rap with love themes. The video for “Strawberry Louis Vuitton” is visually stunning and features Mensa skydiving in a custom Virgil Abloh suit while playing the guitar and serenading a female companion. He will be performing the song on The Late Show with Stephen Colbert this Wednesday, accompanied by Maeta and Phony Ppl.
Aside from his musical career, Vic Mensa has been working to deepen his ties with the Ghanaian musical community. He recently organized the Black Star Line Festival in Accra with Chance The Rapper, which drew over 52,000 attendees and featured international acts like T-Pain and Erykah Badu. The festival showcased the musical talents of Ghanaian artists such as Sarkodie and Stonebwoy, and Vic’s own performance was widely praised.
Vic Mensa is also an accomplished artist and has recently launched his brand 93 Boyz, which is the first Black-owned cannabis company in Illinois. He has put social activism at the forefront of 93 Boyz’ mission and a portion of the company’s profits are donated to his Books Before Bars initiative, which has distributed hundreds of books to underserved correctional facilities. Through his various artistic and entrepreneurial pursuits, Vic Mensa continues to demonstrate his commitment to improving the lives of others and promoting social justice.
Vic Mensa’s new single “Strawberry Louis Vuitton” showcases his talents as a rapper, producer, and visual artist. He continues to be active in the music industry, both in his hometown of Chicago and abroad, and his artistic and entrepreneurial pursuits are making a positive impact in the world. Fans of Vic Mensa can expect more great things from him in the future, and his upcoming performance on The Late Show with Stephen Colbert is sure to be a memorable one.