In its first significant hardware release in nearly a decade, Apple has launched the eagerly awaited Apple Vision Pro augmented reality headset. According to Apple CEO Tim Cook, the new headset “seamlessly blends the real world and the virtual world”. The tech company also unveiled improvements for the MacBook Air and the newest operating system for the iPhone.
The headset will be available in the US at the beginning of next year for $3,499 (£2,849) and has a two-hour battery life. The price is far higher than those of contemporary virtual reality headsets. The $449 Quest was revealed by Meta last week. Apple made few comments regarding generative AI, the in vogue technology that is the talk of Silicon Valley.
During the announcement, which was made at a developer’s conference at Apple Park, the firm’s headquarters in Cupertino, California, the share price of the corporation decreased marginally. Apple Vision Pro has a different appearance from other virtual reality headsets on the market and is more like a pair of ski goggles than a headset.
Apple referred to the functionality of the new gadget as “augmented reality”. Through the use of augmented reality, sometimes referred to as mixed reality, we may combine the real world with the virtual world by viewing through a screen. In a virtual environment, users have access to apps, videos, and document creation tools.