In the ever-evolving world of social media, a new rivalry is taking center stage. Elon Musk, the owner of Twitter, and Mark Zuckerberg, the founder of Meta, are locked in a battle of wits and words, with their respective platforms, Twitter and Threads, at the heart of the conflict.
Threads, Meta’s latest venture, has made a remarkable debut, amassing over 100 million users in less than a week, making it one of the fastest-growing apps of all time. This surge in popularity has coincided with a noticeable decline in Twitter’s web traffic, which dropped by 5% in the first two days of Threads’ availability. This trend has continued, with Twitter’s traffic down 11% compared to the same time last year.
Musk’s controversial changes to Twitter, including the removal of the legacy verification system and the promotion of far-right content, have been cited as contributing factors to Twitter’s decline. These changes have not only affected Twitter’s reputation but also its user experience, leading to calls for alternative platforms.
Threads’ success can be attributed to its integration with Instagram’s user base of two billion people, providing it with a ready-made audience. The app’s promise to build on top of the decentralized ActivityPub protocol, which allows users to transfer their followings over to other social networks, has also been a key selling point.
However, Threads is not without its challenges. The app is still missing key features like a following feed, direct messages, and post searching. Users currently have one algorithmic feed that serves them content from both people they follow and recommendations of those who don’t. How Threads handles news, especially with the 2024 election looming, will be crucial to its continued success.
On the other hand, Twitter’s future seems uncertain. The platform’s value proposition has always been the people on it, and as users migrate to Threads, Twitter will need to innovate to remain relevant. Musk and CEO Linda Yaccarino have a limited window to fix Twitter’s ad business and make it a place where users still want to be.
In the midst of this social media showdown, Musk has taken to Twitter to voice his frustrations, resorting to personal attacks against Zuckerberg and even challenging him to a “d*ck measuring contest”. Despite the animosity, it’s clear that this rivalry is far from over, and the world of social media may never be the same again.
As the battle between Threads and Twitter continues, one thing is clear: in the world of social media, change is the only constant. Whether Threads will be the “Twitter killer” it’s touted to be, or whether Twitter can reclaim its throne, only time will tell. But for now, the stage is set for a showdown that could redefine the landscape of social media.