Ásgeir Announces New Album ‘Time On My Hands’ With The Glistening ‘Snowblind’
Album ‘Time On My Hands’ out October 28th via One Little Independent Records. New single & video ‘Snowblind’ out now
As one of Iceland’s most successful exports, singer-songwriter Ásgeir has spent the time between his record-breaking debut (now celebrating its 10th anniversary) and today pushing the boundaries of his textured, thoughtful brand of folk-pop. On October 28th he’ll release his long anticipated fourth album ‘Time On My Hands’ via One Little Independent Records.
Alongside announcement Ásgeir has shared the glistening new single ‘Snowblind’, an icy electronic ballad that fuses crisp beats with elated, expressive intensity. Driving synths rise dramatically while drums crack through the layered production beneath them – and amidst it all, Ásgeir’s singular, pure voice weaves a narrative that recalls the sparse and dark roads of his Icelandic hometown.
Of the cinematic, sci-fi inspired new video, director Erlendur Sveinsson says “The music video for Snowblind is the fruit of a collaboration between myself and DOP, Anna Smoronova. Originally introduced by a mutual friend in 2019, I quickly became a big fan of her work. Through conversation we discovered a mutual interest in the incredible music of Àsgeir and soon after joined forces with him and his team. When I first heard the song, I realized that we had a chance to make something epic. The lyrics and the synths provoked some strong imagery and I was immediately drawn to the science fiction genre. Shooting it in and around the búrfell hydropower plant was my first instinct. There, we were able to create a unique world and I’d been eager to work with the “plant” aesthetic for a while. There is something so fascinating about these massive concrete structures in the vast landscape.
It’s a dystopian tale about a family journeying through the mystical landscape of the Icelandic highland, escaping their past and in search of a higher power.Our target was to create visual context for the incredible track and build powerful sequences that would build on the imagination of the audience. We assembled an incredible team of creative professionals on this project and each of them contributed their talents. I’m over the moon with the result and thankful for the opportunity to make this with such a talented group of people”.
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