Boomplay And Itel’s P55 Series Launch And Music Festival Thrill Campuses Across Tanzania And Nigeria

Boomplay, the largest music streaming and download platform in Africa, and Itel, a dependable smart life brand, collaborated to create the new P55 Series and the music festival “Power Up Your Life.” The partnership was successfully implemented this past weekend on campuses in Tanzania and Nigeria.

The University of Dar es Salaam and Ardhi University were chosen as the campuses in Tanzania to experience the amazing celebration of music and technology, while the University of Lagos and Federal College of Education, Akoka (FCE) were announced as the campuses to host the product activation and music festival in Nigeria after creating buzz online with teasers.

Upon reaching the chosen higher education institutions, the Boomplay and itel “Power Up Your Life” product activation and music festival caravan provided students with engaging games, social trends, photo opportunities, interactive demonstrations of itel’s mobile devices, and exclusive freebies.

Joeboy, Bnxn, Superboy Cheque, Qing Madi, and Guchi were a few of the performers who dazzled the crowd during the major event that marked the end of the festival in Nigeria at the University of Lagos Sports Complex.

Similarly, in Tanzania, the audience at the University of Dar es Salaam (UDSM) concert that marked the culmination of all events was delighted by the incredible performances of artists such as Platform, Barnaba, Meja Kunta, Kontawa, Lony Bway, and Lody Music.