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Social Media React To Claims That Adidas CEO Considered Hiding From Kanye West During Airport Encounter

During a recent press conference at the Adidas headquarters, CEO Bjorn Gulden took the time to address a photo that had gone viral of himself and Kanye West speaking at an airport in Las Vegas. Gulden joked about considering hiding from Kanye to avoid lousy press but ultimately decided against it. The relationship between Kanye and Adidas has been strained for some time now. The company officially cut ties with Kanye following his antisemitic comments in 2022. However, it seems that the tension between the two sides has not dissipated since then. More recently, Kanye publicly criticized Adidas for continuing to sell the Yeezy Boost 350, a shoe he designed in collaboration with the company. The criticism was met with mixed reactions, with some fans showing support for Kanye’s stance, while others felt that he was being unreasonable.

Despite the ongoing tension, it’s worth noting that Kanye’s partnership with Adidas was incredibly successful until its fallout. The Yeezy brand has become one of the most popular and influential in fashion and footwear, with many of Kanye’s designs selling out within minutes of their release. However, whether the two sides can reconcile their differences and continue working together remains to be seen.

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