Apple Music Spotlights Morravey as New Prodigy In Africa Rising Program
Apple Music has unveiled Morravey, an emerging Afropop talent whose real name is Daniella Daniel, as the new highlight of its Africa Rising artist development initiative.
Morravey expressed her gratitude to Apple Music, “I’m incredibly honored and grateful to be selected as the Africa Rising Artist for this month,” she shared. “It’s almost dreamlike to think that I could be the inspiration for another young girl, just as I was inspired by many incredible women in music before me. I’m excited for everyone to experience my first project, The Ravi EP, especially in Spatial Audio. I’m overwhelmed by the support and love!”
Hailing from the vibrant city of Port Harcourt in Rivers State, Nigeria, Morravey’s music is deeply rooted in her hometown’s rich musical culture. In conversation with Apple Music, she said, “Port Harcourt instills a unique confidence and energy. My songwriting aims to evoke a spectrum of emotions, from joy to love to inspiration. It’s my medium for creating connections between people.”
Morravey’s musical journey began with a unique blend of gospel and secular beats. However, it was during the global lockdown that she gained prominence by posting cover songs online, catching the eye of notable figures, including Afrobeats icon Davido.
Joining Davido’s DMW label in early 2023, Morravey’s feature on “In The Garden” from Davido’s Timeless album catapulted her to viral fame, leading to a surge in her online following. Fans have been eagerly awaiting her solo work ever since.
The Ravi EP, Morravey’s eagerly awaited debut, showcases her eclectic musical style, spanning dance, reggae, highlife, and Afropop, highlighted by the lead single “What Is Love”. The EP is now available on Apple Music with Spatial Audio.
Listeners can explore Morravey’s latest tracks and other rising African artists on the Apple Music Africa Rising Playlist at applemusic.com/africarising.
The Africa Rising program by Apple Music is a unique initiative designed to spotlight and promote emerging African artists. It has already featured talents like Omah Lay and Tems, offering them extensive editorial support on the Apple Music platform. This includes a feature interview on Apple Music 1 and a new weekly segment spotlighting the continent’s fresh artists.
Apple Music’s commitment to African music extends through various programs, including Africa Now Radio and the Up Next artist program, which has recognized artists like Tems, Rema, Burna Boy, and Mr Eazi, propelling African music onto the global stage.
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