Billie Eilish Billboards Show Up, Seemingly Hinting At A New Album
A series of billboards allegedly promoting Billie Eilish’s upcoming album have appeared in key cities around the world, as reported in several social media posts on Tuesday. The billboards do not carry the Grammy- and Oscar-winning artist’s name, but they do incorporate her trademark “blohsh” symbol and what appear to be lyric excerpts.
New billboards are going up around the world teasing Billie Eilish’s upcoming release! pic.twitter.com/2kUMl0cvGD
— 🏁 (@concertleaks) April 2, 2024
on my walk to the gym i saw this ad… is it billie related?!? @billieeilish 🫣 pic.twitter.com/DUih44ITlx
— sam ✨ (@alljusthesame) April 2, 2024
A blue hue seen on the billboards has been adopted by her social media accounts as both the background and avatar. Two of the billboard notices were sighted in New York and Los Angeles, which is Eilish’s hometown.
BUT I'M SO BLUE pic.twitter.com/5JBpyIyjxG
— Billie Eilish Tours (@billieeilishtrs) April 2, 2024
🚨 É REAL: Confira novo Outdoor relacionado ao terceiro álbum de estúdio de Billie Eilish:
"Ela é o farol, eu sou o cervo."
— Info Billie Brasil (@InfoBillieBR) April 2, 2024
The release of Eilish’s second full-length album, “Happily Ever After,” was teased using a similar strategy in 2021 by her team. Despite touring and releasing other material, Eilish and her brother and musical partner Finneas have not released a new album since July 2021.
The duo spent the majority of the previous few months on a rigorous awards campaign promoting “What Was I Made For?,” their song from the successful “Barbie” film and soundtrack, for which they won both an Oscar and a Grammy.
Late in February, Eilish said that her forthcoming album has undergone mastering, the final stage before it gets released on streaming platforms. According to her and Finneas, writing “What Was I Made For?” broke through a creative block they were having with the content for Eilish’s third album.
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