Yesterday, February 21st, Gucci launched a new campaign to celebrate the Spring-Summer 2022 Love Parade Collection by creative director, Alessandro Michele.
Shot in L.A., the campaign features muse and brand ambassador, Jared Leto, Beanie Feldstein, Miley Cyrus, who is also the face of Gucci’s 2021 Flora Fantasy fragrance campaign, rap legend, Snoop Dogg, Squid Game star Lee Jung-jae, Chinese actor Deng Lun and model Liu Wen, as they indulge in a Hollywood night of feasting, dancing and raving to The Velvet Underground tune, “Venus in Furs.”
The campaign continues the story that started on the 3rd of November, when the Gucci Love Parade collection was unveiled in a grandeur Los Angeles presentation on Hollywood Boulevard, with over 100 models strutting their stuff from the TCL Chinese Theatre. Leto also walked in the show, as did other actors like Jodie Turner-Smith, Jeremy Pope, Macaulay Culkin, Kodi Smit-McPhee, multiple musicians, Black Lives Matter activist Janaya Khan, and filmmaker-writer Miranda July.
Miley Cyrus was also amongst the star-studded crowd that night, together with Billie Eilish, James Corden, Olivia Wilde, Tracee Ellis Ross, Diane Keaton, Anjelica Huston, Lizzo, Serena Williams, Sienna Miller, Selma Blair, Natasha Lyonne, Gabrielle Union and Dwyane Wade.
Below are the hot, alluring shots from the campaign: