Stefflon Don, the British-Jamaican sensation, has once again graced the music scene with her latest single, “What’s Poppin”, a collaboration with Nigerian superstar BNXN (formerly known as Buju). The track, which is part of Stefflon Don’s upcoming debut album “Island 54”, is a harmonious blend of Afro-R&B that showcases the versatility of both artists.
The song is a delightful fusion of Afro-R&B, a genre that has been gaining immense popularity in recent years. Stefflon Don’s sultry vocals blend seamlessly with BNXN’s distinctive tone, creating a melodious symphony that is both catchy and soulful. Produced by AJ Productions, the track’s seductive rhythm and lyrics narrate the tale of two individuals who, despite their initial hesitations, find themselves irresistibly drawn to each other.
The music video, directed by Lux London, is a star-studded affair that complements the song’s tropical vibes. Set in a club, the video features cameos from renowned artists like Krept & Konan, Ktrap, and Ivorian Doll. The narrative follows Stefflon Don and BNXN as they navigate the club’s vibrant atmosphere, with their chemistry being the focal point. The visual representation of the song adds depth to its narrative, making it a complete sensory experience.
BNXN, known for chart-topping hits with artists like Wizkid and Burna Boy, brings his unique flair to the track. Stefflon Don, on the other hand, has expressed her admiration for BNXN and the joy of working with him. Their mutual respect and admiration are evident in the song, where their voices intertwine in a harmonious dance.
While “What’s Poppin” is undoubtedly a catchy tune, it does tread on familiar territory. The Afro-R&B genre, though popular, has seen a surge of similar tracks in recent times. The song could have benefited from a more innovative approach, perhaps by incorporating unexpected musical elements or exploring deeper lyrical themes. Additionally, while the club setting of the music video is visually appealing, it’s a trope that has been overused in the music industry.
“What’s Poppin” is a testament to the musical prowess of both Stefflon Don and BNXN. It’s a track that will undoubtedly find its way to dance floors and playlists alike. While it may not be groundbreaking, it’s a solid addition to the discographies of both artists and a testament to the global appeal of Afro-R&B.
In the ever-evolving world of music, collaborations like these are a breath of fresh air. They bridge cultural gaps and showcase the universality of music. “What’s Poppin” is more than just a song; it’s a celebration of collaboration, diversity, and the magic that happens when two artists come together.