Mavin Records, also known as the Supreme Mavin Dynasty, has indeed come a long way from the days of Mo’Hits, formed by the duo of music producer Don Jazzy and his then-business partner, singer D’banj. Mavin Records came into existence on May 8, 2012, and since then, Don Jazzy, head of the record company, has taken many incredible talents under his wings.
Some of such talents have departed for other record companies at the end of their contracts. Nevertheless, newer acts have also been signed alongside producers, songwriters, and even an official in-house DJ in the person of DJ Big N, who became the label’s official disc jockey in 2014. That said, we will kick off first with the artists before we get into the production zone. So, let’s dive right in now.
Mavin Records Artists
John Ighodaro, born July 5, 1990, is a Nigerian singer and songwriter better known as Johnny Drille. Drille’s musical career began at church. In 2013, he competed in the sixth season of Project Fame West Africa. In 2015, he recorded a version of Di’Ja’s “Awww,” which piqued the interest of Mavin Records CEO Don Jazzy. In 2015, his debut single, “Wait for Me,” was released. At The Headies 2016, it was nominated for Best Alternative Song. He recorded “Start All Over” with Niniola, another season 6 contestant. He signed a record deal with Mavin Records in February 2017. On September 3, 2021, he delivered his debut album, “before we fall asleep,” a fourteen-track project.
Ladipo Eso, also known as Ladipoe or Poe, is a Nigerian rapper and artist born on April 29. Poe was the first rapper to sign with Mavin Records after the label rebranded from Mo’Hits in 2012. Poe released his first single with the title “Man Already,” which was produced by Altims. Lupe, Little Brother, and Slum Village influence Poe. Ladipoe secured a record deal with Mavin Records on February 28, 2017. He shot to fame with the song “Feel Alright,” featured by Show Dem Camp. In March 2019, he released a new track called “Jaiye” before releasing the blockbuster song “Know You,” which featured Nigerian artist Simi. He also belongs to the Nigerian ensemble Collectiv3.
Sensational Charles Chibueze Chukwu, better known by his stage name Crayon, is a rapidly emerging Nigerian Afro-pop musician. The singer from Ebonyi State, Crayon, was born in Lagos on November 21, 2000. Mavin Records producer Baby Fresh discovered crayon on May 25, 2019, and swiftly signed him to his record company BlowTime Entertainment, a Don Jazzy’s Mavin Records division.
Divine Ikubor, born May 1, 2000, is a Nigerian singer, musician, and rapper better known by his stage name Rema. He began his musical career in churches. Rema went viral in 2018 after posting a freestyle to D’Prince’s “Gucci Gang” on Instagram. D’Prince was drawn to the post and flew him to Lagos to offer the young star a record deal. Rema inked a record deal with D’Prince’s Jonzing World, a Mavin Records subsidiary, in 2019. In 2019, he released his self-titled debut EP “Rema,” which entered number one on Apple Music Nigeria.
Jonzing World and Mavins released the music video for “Dumebi,” a significant breakout hit off his self-titled EP, on May 21, 2019. In addition, Rema announced in May 2021 that he would call his style “Afrorave,” a subgenre of Afrobeats with influences from Arabian and Indian music. As a result, he has one of the nation’s most devoted fan bases, known as Ravers. In addition, Rema, in September 2021, was introduced as a brand ambassador for the popular drink Pepsi.
Oyinkansola Sarah Aderibigbe, professionally known as Ayra Starr, was born on June 14, 2002. Her birthplace is Cotonou, Benin. Ayra Starr began her modeling career with Quove Model Management at 16 before deciding to pursue her musical career more seriously. She shared her first original song on her Instagram page in December 2019 after covering several songs by famous singers. This drew the attention of record executive Don Jazzy, who signed her to Mavin Records.
With the release of her self-titled debut extended play in early 2021 and its popular song “Away,” which spent two weeks in a row at number four on Nigeria’s TurnTable Top 50 and peaked at number 17 on US Billboard Top Triller Global, Ayra Starr gained widespread recognition. This opened the door for the release of her debut full-length mixtape, 19 & Dangerous, in August 2021.
Alexander Adelabu, also known as Magixx, is a Nigerian singer and songwriter born on September 27, 1999. He signed with Mavin Records in 2021. At the age of ten, Magixx started singing in the choir. He signed with Mavin Records in September 2021, and the same month he released his debut EP, Magixx. He and Ayra Starr re-recorded “Love Don’t Cost a Dime” in February 2022, and it debuted at number 27 on the TurnTableTop 50 list and peaked at number 8 on March 28, 2022. He released “Shaye” as the first single of his second EP, ATOM, on July 20, 2022. The release of ATOM on July 22, 2022, received favorable reviews.
Boy Spyce, a Nigerian Afrobeat singer and songwriter born Ugbekile David Osemeke, rose to stardom after his freestyle video for Wizkid’s smash song “Essence” featuring Tems went viral online. He was born on May 10, 2001, in Nigeria’s Edo State to Mr. and Mrs. Ugbekile. In Jakande Estate Isolo, he was raised and spent his formative years. Boy Spyce, who is well-known for his freestyle, has kept growing his fan base since he became famous. Don Jazzy, producer and proprietor of Mavin Records, confirmed Boy Spyce’s signing to his label on April 14, 2022, saying he had his eyes on Spyce since 2019.
Bayanni, real name Abimbola Oladokun, is a rising Nigerian singer-songwriter. Bayanni was previously known as Zhenoboy and was a member of Davido’s DMW (Davido Music Worldwide). Peru and Jowo are only a handful of the well-known songs for which he has recorded and published cover versions. In addition, he produced the songs BMW, African Beauty, Duro, and Ballerina. Don Jazzy’s Mavin Records announced Bayanni as a newly signed artist on August 23, 2022.
Before joining the label, he was discovered, signed, and given access to Mavin Records’ artist development program. With the help of his rhymes and melodies featured in his debut EP, “Bayanni,” he intends to catch listeners’ curiosity and establish himself as a distinct artist in the Nigerian music scene.
Mavin Records Music Producers
Record producer Don Jazzy was born Michael Collins Ajereh in Nigeria on November 26, 1982. He founded Mavin Records and serves as its CEO. Co-owners of the now-defunct Mo’Hits Records record label were Don Jazzy and D’banj. In 2008, Don Jazzy received credit for helping to produce D’Banj’s The Entertainer. In addition, one of the best albums to come out of Nigeria, Mushin 2 MoHits by Wande Coal, was produced with his assistance. In 2011, Don Jazzy was hired by Kanye West to work as a producer at Very Good Beatz. Lift Off, a track starring Beyoncé from the album Watch The Throne, was produced by Don Jazzy in collaboration with Jay-Z and Kanye West and released on August 8, 2011. Don Jazzy announced the launch of Mavin Records on May 7, 2012.
Altims, whose real name is Aluku Timothy, signed a record deal with Mavin Records. Don Jazzy, the head of Mavin, gave him the stage name Altims Beat to appeal to the fans. Other names for him include DJ Altims and the production identity “Burss Brain.” At age 15, he started performing on the keyboard, bass guitar, and drums in his local church. He also created spoof instrumentals of popular hip-hop and RnB performers on the keyboard. While studying computer engineering at the University of Benin, Altims first started as a rapper.
Testing himself to understand better the modern sounds he heard on the radio, he decided to step behind the microphone. His sophisticated blending of Afrobeat and hip-hop guarantees that he will continue to be at the top of his game for a long time. He is undoubtedly one of the greatest in his category, thanks to his remarkable “sound synthesis” and attention to detail.
London, born Michael Hunter, has amassed a reputable and sought-after musical presence in the previous two years, with credits including Wizkid, Rema, Tiwa Savage, Ayra Starr, and others. He grew up in Kaduna, Nigeria, and has been surrounded by music his entire life. The desire to be active in accompaniment music was introduced by harnessing and developing his juvenile talent by playing drums in his church group.
London developed a natural and self-taught progression into the degree of technical finesse that we have heard in most of the iconic singles in his numerous recent releases through the appearance of his first laptop and the subsequent FL Studio program he learned through Youtube tutorials. After giving up his plan to attend university, London decided to pursue a career in music, which led him to the entertainment center of Lagos, Nigeria, where he is currently located.
Sunday Enejere, known by his stage name Babyfresh, is from the east of Nigeria. Under Don Jazzy, Baby Fresh is a well-known song producer and the CEO of “Blowtime Entertainment,” a Mavin Records offshoot. The producer, popularly known as “Uncle Frr,” was raised in Lagos State, Nigeria, where he was born on November 13, 1983. 2011 saw BabyFresh join Cool FM as the Assistant Head of Production.
He created multiple jingles, commercials for Cool FM, and an Afro-pop song featuring all of the OAPs on the radio station (Cool FM, Wazobia FM, and Nigerian Info FM). D’Prince of Jonzing World introduced Don Jazzy to Babyfresh in 2012 when he was looking for a producer that could employ logic flawlessly. In 2012, Don Jazzy, the head of Mavin Records, signed Baby Fresh.
One of the producers influencing the music being produced in the nation is Andre Vibez, also known as Alexander Uwaifo. He created the sounds for “Rush” by Ayra Starr and “Feeling” by Ladipoe. He also contributed to the global smash “Calm Down” by Rema. Uwaifo, brilliant from the start, began making music in 2005 at barely 16. He swiftly mastered the fundamentals before experimenting with R&B and exploring Afro-pop and Afrobeats. The producer from Lagos started his career as a musician who wrote songs for upcoming artists as a means of support.
He switched to being a producer full-time in 2012. Uwaifo has experienced his fair share of difficulties between those times and earlier ones, many of which are shared by artists. Being underpaid or expected to work for free, as well as the high cost of music equipment, were some difficulties. All of this might have made entering the music industry seem unattainable. However, Uwaifo overcame the challenges thanks to his tenacity.
DJ Big N
DJ Big N became the label’s official disc jockey in 2014. Nonso Temisan Ajufo, As part of Mavin Records has supported several of the label’s top-billed artists, including supporting former Mavin queen Tiwa Savage on her first American tour. DJ Big N is the one that takes care of anything related to DJing during live performance for every artist on the record label.