Ariana Grande Signs A New Management Contract

The adored US actress-cum-singer, Ariana Grande, has officially signed with Brandon Creed and his new Good World Management company, according to Variety.

With the exception of a few months in 2017, the singer had previously been managed by Scooter Braun since the release of her debut album ten years ago. The announcement comes four months after sources had reported that the diva and Braun had broken up their management contract.

The singer is being added to a roster that already houses Demi Lovato, Troye Sivan, Charli XCX, Orville Peck, Mark Ronson, and former Fifth Harmony singer Normani. Though, Normani is part of a co-management agreement with Lydia Asrat’s company Q10.

After nearly five years, Creed, who had managed Bruno Mars, Lizzo, and other artists in the past (and was once partnered with Braun), left Irving and Jeffrey Azoff’s Full Stop Management last summer and started Good World in July.

Despite having a very busy first seven years of her career, Grande has not released a significant work since 2020’s “Positions,” although she recently collaborated with The Weeknd and other artists on a couple of huge hit singles.

Before the announcement of this new management deal, which had been in the works for a minute, Grande had been working on her first major film role on Universal’s big-screen adaptation of the hit Broadway musical, “Wicked,” due November 2024.

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