Anyone who keeps up with Beyoncé Knowles knows her affinity for her hair. The celebrity is recognized as one of the few with gorgeous, healthy hair. Recently, The Grammy winner teased her new haircare brand less than a week after altering her distinctive locks for the Renaissance World Tour. The superstar took to social media to announce the move to the Beyhive.
Beyoncé captioned her lengthy May 16 Instagram post saying,
“How many of y’all knew my first job was sweeping hair in my mama’s salon?” “Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how we nurture and celebrate hair can directly impact our souls.”
“I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”
The “Formation” singer said she intends to leave her (beauty) mark with her new endeavor as she posted a selfie of herself curling her hair while surrounded by heated equipment and a shelf full of product samples.
Despite being one of the most powerful and influential individuals on the globe, she has never been one to endorse a generic product to profit off the Beyhive. No, supporters know that Beyoncé acts deliberately and with purpose; if she promotes something, it is almost certainly authentic.
That is why Beyoncé’s hair care brand’s recently disclosed announcement was received with zeal and excitement. Throughout her 25-year career, she had the opportunity to nearly at any time start a beauty business. So it’s obvious she’s been working on this empire-building maneuver for some time as she waited for the ideal opportunity to make it public. So naturally, netizens anticipate the results, which are sure to astound when made official.
Beyoncé has talked openly about her skincare routine and how she taught it to her kids, twins Rumi and Sir, 5, and Blue Ivy, 11. To keep keen-eyed admirers guessing for a little longer, all of the potential goods in her collection are packaged in testing bottles with temporary labels. All this information is being released as she begins her Renaissance World Tour, for which Rita Hazan, a well-known celebrity colorist, has just given her a new set of “sunwash blonde” highlights.