Davido Claims His Debut Studio Effort Under Sony Music Felt Like A Flop

The Afrobeat phenomenon Davido talked about the difficulties he had when he first started working with Sony Music. Afrobeats music is becoming more and more popular worldwide, and the artists behind it include Grammy-nominated hit-maker Davido.

Alongside François-Henry Bennahmias, Cindy Bruna, and Real Madrid French midfielder Aurelian Thouameni, the multi-award-winning celebrity from Nigeria recently made an appearance on “The Bride.”

Davido reminisced about his early days of signing with international record label Sony Music in 2016 and the difficulties he faced in establishing his credibility with those who were unaware of his accomplishments. Davido claims that soon after selling out a stadium in Mali, he got a record deal with Sony Music and had to prove himself.

The Nigerian musician went on to say that he recorded his 2016 EP, “Son of Mercy,” which by his own admission was a flop, after being teamed up with elite producers to put together a project. Even with the hits “Skelewu,” “How Long” with Tinashe, and “Coolest Kid in Africa” featuring South African rapper Nasty C, Davido’s “Son of Mercy” EP fell short of the bar he had established as a hit-maker.

The EP was designed to help him get into the US market, but the only song that did well locally was the Afrobeats tune “Skelewu.” Davido described in the interview how he returned to Lagos and collaborated with his producers on new tracks.

Check out the full interview below: