DJ Khaled And Gatorade Collaborate On A Limited Edition Capsule

It seems logical that DJ Khaled and Gatorade would collaborate as he has consistently promoted the brand on his TikTok, Instagram, and Snapchat. They’ve hit upon the ideal time, as Gatorade is launching a new Gatorade iD platform today.

Customers can personalize their own bottles and equipment with a free membership platform. Additionally, it will grant those users access to other exclusive items and surprise drops. All in all, the brand’s launch is huge, and Khaled has created a line of merchandise to get things going.

Three items have been personalized to Khaled’s specifications: a bottle, a towel, and a Jordan Brand We The Best hoodie. This partnership made perfect sense for Gatorade.

The brand has evolved from a sports drink to a fully integrated performance and wellness environment thanks to advances since the launch of the Gx platform in 2015. Gx Collabs, which debuted in the last few years, allowed Gatorade roster athletes to utilize Gx bottles as empty canvases for personal expression.

Anuj Bhasin, Chief Brand Officer of Gatorade, stated that the company is thrilled to offer every athlete in the globe access to a personalization feature that was previously exclusive to professional athletes.

He continued by saying that Gatorade iD will eventually offer more incentives and more customization options, transforming it into each athlete’s own, specially designed area of the Gatorade universe.