U.S. Music Distributor UnitedMasters Announces Exciting Collaboration With Sarz

An exclusive agreement with talented Nigerian producer Sarz has been launched by American music distribution company UnitedMasters. UnitedMasters, an American music distributor, confirmed their partnership with talented Nigerian producer Osabuhoien Osaretin, also known as Sarz, and the 1789 imprint in an exclusive statement to renowned media outlet Billboard. The goal is to give a new generation of artists the tools they need to promote their music internationally.

The rationale for this collaboration with Sarz was disclosed to Billboard by David Melhado, vice president of music at UnitedMasters. He disclosed:

Sarz, for the last five years, has been developing some of the biggest producers on the continent that have gone on to produce for the Wizkid’s, the Burna’s, the Tems’, the Lojay’s, etc. We wanted to be able to say, ‘How do we add value to you guys and help give you resources so that way you can ultimately develop the talent on the ground?’ You can see why he’s able to spot talent when you hang out with him. His energy is infectious. He’s just doing what he wishes he had. There’s something so powerful in that where he’s like, ‘I’m paying it forward to these producers.’ He’s really creating a movement.

Sarz also discussed the collaboration and the benefits he expected it to have for the artists who would receive mentoring for their careers from the 1789 brand. He mentioned that this would result in the following:

“more opportunities to the continent, bring more opportunities to Afrobeats artists and producers globally. I hope to be the bridge between an emerging artist and everything they desire globally.

He added that anyone associated with the brand will also have the following:

everything that you would get from a major label, from marketing to digital marketing to playlist pitching and, when the time is right, we can scale up and do radio campaigns,” says Melhado. He adds that the partnership will also provide artists and producers “transparency around the money they make” through UnitedMasters’ mobile app, where “they’ll be able to see their streams in real time,” as well as “brand partnerships with some of the world’s biggest brands [NBA, ESPN, WhatsApp] , and they all have ambitions to be a part of the global music conversation.