Vevo Reports A 56% Increase In Afrobeats And Ampiano Views Worldwide
The global viewing of Afrobeats and Amapiano videos increased by 56% in 2023, with 61% of the views coming from outside of Africa, according to American video hosting company Vevo.
As reported by Music Business Worldwide, a recent research from analytics firm Chartmetric confirms this and also reveals that the cumulative views for various genres have exceeded 4 billion globally. The two most popular music genres in Africa are amapiano and afrobeats, which gave rise to some of the continent’s most prominent pop singers.
These musicians are mainly from South Africa and Nigeria, where the sounds originated. Previous years have seen the service predict international success for South African singer Tyla and Nigerian celebrities Ayra Starr and Oxlade.
Vevo’s senior manager of music and talent in the UK, Jodeci Rampasard, responded to the spike in views by saying that the overwhelming impact they have witnessed in the US and European music scenes is unprecedented. Cross-genre partnerships between Afrobeats and Amapiano musicians are another area Vevo sees as having significant growth potential.
Sub-Saharan Africa exceeded 20% growth as sales increased by 24.7%, with South Africa accounting for 77.0% of revenues thanks to its 19.9% gain, according to IFPI’s 2024 Global Music Report. It can only be up and up for both dominating African music genres as they continue to sweep across the world.
CKay Appreciates Tekno And Runtown’s Efforts In Making Afrobeats Popular Worldwide
Tems Slams Misquoted Reports On Her Views About Nigerian Music
VEVO DSCVR ATW 2024: Qing Madi Thrills With Sublime Performances Of Hit Singles “Ole” & “Vision”
Primavera Sound 2023: Amazon Music Livestream Brings The Festival To Screens Worldwide
Stonebwoy Inks A New Deal With Warner Music’s ADA Worldwide
Beginning In March, The Edo Refinery Will Increase Its Capacity To 21,000 bpd
Governor Obaseki Plans To Increase Internet Connectivity By Laying Fiber Optic Cables Between Edo Councils
Chris Rock Claims Detaining Donald Trump Would Increase His Popularity Similar To That Of 2pac
US Visa Fees For Foreign Artists & Touring Performers Set For Over 120 Per Cent Increase
Bad Boy Timz Describes How Live Performances Trump Streams To Increase Artists’ Income
