50 Cent And Orlando Magic Team Up For Exclusive Sire Spirits Partnership
With a new deal with the Orlando Magic, 50 Cent is extending his conquest of the NBA through his Sire Spirits brand.
To make Sire the “official spirit” of the squad, the team stated on Wednesday, January 31, that they would be entering into a “multiyear partnership” with 50 and his organization. Fifty’s Instagram users rejoiced about the agreement when he shared the update on his Instagram page.
After agreements of a similar nature with the Minnesota Timberwolves, Indiana Pacers, Sacramento Kings, and Houston Rockets, the Magic are the fifth NBA team to be associated with Sire. Within the Magic arrangement, co-branded digital and social content, in-arena digital signage during all Magic home games, and company-themed bars and lounges are all included.
Additionally, it will include “community initiatives” that are connected to 50’s G-Unity foundation. In 2014, 50 Cent established Sire Spirts. The company manufactures Branson Cognac and Le Chemin du Roi Champagne.
Apart from professional basketball, the organization has also established itself in Major League Baseball (with the Houston Astros) and the NFL (with the Washington Commanders, New Orleans Saints, and Houston Texans). Throughout the years, Sire Spirits hasn’t always had flashy sporting collaborations.
The previous brand manager of the company was charged in 2022 with embezzling millions of dollars through secretive arrangements with distilleries. In the end, Mitchell Green entered a guilty plea to federal court charges of wire fraud.
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