Amaarae Inks A New Management Deal With Bad Habit, Burna Boy’s Management Agency
The notable label, management, and publishing agency Bad Habit, which was founded in 2015, has signed Ghanaian artist Amaarae to a ground-breaking contract. Thursday, April 4, 2024, saw the disclosure of this via a social media post.
Known for working with major labels like Warner Chappell, Atlantic Records, and the Alternative Distribution Alliance, Bad Habit provides musicians with unmatched chances to succeed in the music business. Amaarae, whose album Fountain Baby launched her on a stratospheric climb, will be joining Bad Habit’s esteemed stable of artists, which also includes Grammy Award winner Burna Boy.
Pop-culture writer Olele Salvador clarified that the arrangement is a co-partnership with Golden Child Entertainment Ltd., Amaarae’s independent label. Amaarae’s daily operations, career plan, concerts, tours, and partnerships with Interscope, the record company behind Fountain Baby, will all be carefully managed under the roof of her new residence.
Olele Salvador mentioned in an exclusive interview with Legit.ng that Amaarae is ready to aggressively enter new foreign markets, with an emphasis on Asian and South American regions, thanks to Bad Habit’s vast experience and global network.
Amaarae’s past participation in major events like the Grammy Awards and VMAs paved the way for her to maybe win international recognition in the years to come under Bad Habit’s direction.
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