Don Jazzy Talks Social Media And Artist Visibility; Cites Bnxn And Portable Examples
Due to the spread of Afrobeat music, Nigerian celebrities are becoming more and more well-known worldwide., In light of this, an interview between Joey Akan and Don Jazzy has surfaced online. The Mavin chairman discussed the influence of social media and how its algorithm has benefited specific musicians. Don Jazzy remains one of Nigeria’s leading record label executives and has demonstrated his industry knowledge. The speaker underscored that social media has helped showcase and identify up-and-coming musicians, expanding their reach to a previously untapped market. Additionally, Don Jazzy stated that his success as a record label owner was mainly due to his ability to stay current with trends and adjust to the ever-changing music industry.
Don Jazzy used the controversial musician Portable and BNXN to illustrate how Portable managed to amass a million Instagram followers before him despite Buju’s multiple chart-topping hits. He claimed that this resulted from Portable using social media after Olamide gave him publicity. Jazzy highlighted that Portable’s quick ascent to stardom was mainly due to his innovative use of social media following Olamide’s initial assistance into the spotlight. Jazzy said that Portable’s huge Instagram following primarily resulted from his ability to interact with his fans through engaging material and a continuous online presence.
Jazzy disclosed that he uses Portable to illustrate how musicians should make the most of social media. Portable has perfected the craft of interacting with its audience and producing material that goes viral. Jazzy also stresses the value of genuineness and persistence in creating a robust internet presence.
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