Fashion label all beneath heaven debuts its first chapter

All beneath heaven, a new label from self-taught designer Jimmy Alexander, was created with the belief that fashion can be a conduit towards self-actualization by translating metaphysical ideas into garments. The aesthetic is playful, poetic, and hyper-real employing classic shapes with exaggerated features and an overall focus on the wearers ability to flow within the garment. Pieces are created with the intention to earn a lifelong relationship that goes beyond that of subject-object.

Alongside an exclusive first look by WWD, all beneath heaven officially launches today with its debut chapter: Prologue. The label was conceptualized in Los Angeles in May of 2020 as Jimmy Alexander began to sketch out the world of all beneath heaven before subsequently spending months in Erode, India perfecting the clothes with ethical sustainability, regenerative agriculture, and quality prioritized. This lead him to working with Oshadi Studio to create the collection and shooting photography for the garments with Pranoy Sarkar.

All bespoke fabrics are 100% organic; as are the dyes. Silk thread, metal and glass are the materials for embroidery. Linings are pure silk; buttons, mother of pearl. All the prints are created first by hand before engineered printing and tailoring. The shapes of the garments are inspired by menswear tailoring, yet deeply embrace feminine notions, and as such, are made to work across body sizes, genders, and wearability.

Quantities are highly limited as they are created outside of the traditional fashion system. From hand drawn prints, embroidery and embellishment, these are values that only a human touch can realize. Standards are set uncomfortably high and luxury is in the details.

Item pre-orders are now available at and will ship early 2023. Worldwide retailers will be announced at a further date.

Check out a preview of the lookbook below, hit the link above to learn more, and stay tuned for more news from all beneath heaven soon.

Photography by Pranoy Sarkar

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