Pop Maverick Max Recruits Keshi For Romantic New Single “It’s You”

Today, pop singer MAX releases the breezy ballad “IT’S YOU” featuring keshi. The sweetly romantic anthem, which follows hits “Gucci Bag” and “Wasabi,” is a slow groove made for cuddling in bed on a lazy Sunday—the kind of cozy, intimate moment that MAX previously documented on the swoon-worthy “Butterflies.”  Pop Maverick Max Recruits Keshi For Romantic New Single “It’s You”, Yours Truly, News, January 31, 2023

On “IT’S YOU,” the collaborators focus on the quiet moments of a love affair. “Another Sunday afternoon and I’m still in bed with you, nothing else I want to do,” MAX croons over a gently strummed acoustic guitar. “Order from that place you like, we don’t need to go outside.” Houston breakout keshi then steps up to the mic to sprinkle a little sugar: “I keep dreaming there’s a somewhere we grow old together.”

“Keshi and I wanted to create a song that just felt special and intimate,” MAX says. “We both wrote the song for the loves of our lives and we bonded over painting the picture, lyrically, of a love story that’s all about the little moments that feel warm and close in a relationship.” Ultimately, he says, the song is about “wanting to hold onto a feeling forever.”

The stripped-down production of “IT’S YOU” beautifully showcases MAX’s astounding vocal range as well as his honey-dipped harmonies with Keshi. It’s a fitting addition to the singer-songwriter’s soulful new chapter at Warner Records, which has delivered “Gucci Bag,” “Wasabi,” and “Butterflies.” The latter has amassed more than 167 million global streams, pushing his global tally past 1.5 billion streams, across releases.

IT’S YOU” is just one of the many things MAX is currently cooking up. He co-wrote BTS’s latest single “Yet To Come,” which hit #1 on the Billboard Ex-U.S. chart. Additionally, the pop artist is headlining a tour through the U.S., which has already sold out at numerous stops, and is preparing for several festival appearances including Firefly, Parklife, Isle of Wight, Electric Forest, Music Midtown, and Wonderbus. Now, with the lovingly crafted “IT’S YOU,” MAX reaffirms his status as one of pop’s most empathetic and engaging performers.

Listen via Warner Records:

North American Headline Tour This Fall, Tickets Available Here:


  • 10/17          Santa Ana, CA              Observatory OC*
  • 10/19          Sacramento, CA           Ace of Spades*
  • 10/21          Portland, OR                 Crystal Ballroom
  • 10/22          Seattle, WA                  The Showbox*
  • 10/23          Vancouver, BC             Hollywood Theatre*
  • 10/27          Las Vegas, NV              House of Blues*
  • 10/28          Los Angeles, CA            The Wiltern*
  • 10/29          San Francisco, CA          The Fillmore*
  • 11/1           Phoenix, AZ                  Crescent Ballroom*
  • 11/2           Albuquerque, NM          El Rey Theatre*
  • 11/4           Salt Lake City, UT           The Depot*
  • 11/5           Denver, CO                   Summit Denver*
  • 11/8           Dallas, TX                     The Echo Lounge & Music Hall*
  • 11/9           Austin, TX                     Empire Garage & Control Room*
  • 11/10          Houston, TX                  House of Blues*
  • 11/15          Fort Lauderdale, FL        Revolution Live*
  • 11/17          Orlando, FL                   The Plaza Live*
  • 11/19          Tampa, FL                     The Orpheum*
  • 11/20         San Diego, CA              Wonderfront Music Festival
  • 11/25          New York, NY                Irving Plaza^
  • 11/26          New York, NY                Irving Plaza^
  • 11/27          Boston, MA                  Royale^
  • 11/29          Charlotte, NC                The Underground^
  • 12/2           Cleveland, OH               House of Blues^
  • 12/5           Nashville, TN                Brooklyn Bowl^
  • 12/7           Minneapolis, MN           Varsity Theater^
  • 12/8           Grand Rapids, MI          Elevation^
  • 12/9           Detroit, MI                  Saint Andrew’s Hall^
  • 12/11          Chicago, IL                    House of Blues^
  • 12/12          St. Louis, MO                Delmar Hall^


  • * Support from Sara Kays
  • ^Support from VINCINTPop Maverick Max Recruits Keshi For Romantic New Single “It’s You”, Yours Truly, News, January 31, 2023

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