SoundOn, A TikTok Distribution Platform, Now Operational In Nigeria, Egypt And South Africa

TikTok’s distribution platform, SoundOn, is expanding into Nigeria, South Africa, and Egypt since its introduction in May 2022. The African countries comprise seven new regions where the service is now accessible. Pakistan, Saudi Arabia, Turkey, and the United Arab Emirates round out the list.

Artists can post songs straight to TikTok with SoundOn. Users can distribute music to a variety of platforms, such as TikTok Music and CapCut, well-known streaming services like Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, and TIDAL, as well as social media sites like Facebook and Instagram, and earn royalties in addition to having access to promotional tools.

For the first year, SoundOn pays music composers 100% royalties; after that, the rate drops to 90%. For the first year, SoundOn pays music composers 100% royalties; after that, the rate drops to 90%. TikTok announced in February of last year that FUGA, a B2B tech and services company based in Amsterdam, would be its new distribution partner.

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TikTok, which was founded in 2016, has 1.2 billion monthly active users and is owned by the Chinese internet technology company ByteDance. According to TikTok’s 2023 Music Impact Report, users of the short-form video hosting site are among the world’s “most fervent music consumers” and are more likely than usual to use commercial music streaming services.

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