Brittany Howard Elevates Her Sound with the Release of “WHAT NOW”

Brittany Howard, celebrated for her dynamic voice and multi-instrumental talent, has officially launched her second solo album, “WHAT NOW,” through Island Records. Garnering attention and high anticipation, the album features on several 2024 “must-hear” lists from prestigious outlets such as The New York Times, NPR, Grammy.com, Pitchfork, and TIME. This release follows her critically acclaimed singles including the introspective title track “What Now,” “Red Flags,” and the compelling “Prove It To You,” showcasing Howard’s diverse and mature sonic palette.

“WHAT NOW” reflects today’s tumultuous world, with Howard channelling the collective uncertainty and hope of modern life into her music. The Nashville-based artist, known as the frontwoman for the Alabama Shakes, describes the album as a journey through various emotions and states of being, with each track offering a unique glimpse into her thoughts and feelings. Howard’s approach results in an album where predictability is abandoned for a rich tapestry of sounds and stories.

Spanning 12 tracks, the album delves into various genres, from psychedelia and dance to dream-pop and avant-jazz, providing a versatile background for Howard’s lyrical exploration of love, loss, and human resilience. The New York Times praises the album for capturing the “emotional whiplash of falling in and out of love,” underscoring Howard’s ability to articulate complex emotional landscapes.

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Following her debut solo album “Jaime,” which garnered seven Grammy® nominations and critical acclaim, “WHAT NOW” sees Howard again collaborating with Shawn Everett and taking on the producer role. The album’s creation involved a spontaneous and exploratory process, emphasizing live analogue sounds and intricate arrangements crafted by talented musicians.

Howard’s latest work is described as a monumental leap in her artistic journey, with Rolling Stone highlighting it as a bold departure from her previous endeavours. The album’s meticulous mix and innovative soundscapes were achieved through collaboration and Howard’s dedication to authenticity and creativity.

In a unique touch, Howard incorporated recordings of crystal singing bowls from the Nashville Center For Alternative Therapy to transition between tracks, intending for the album to be a personal and introspective experience for listeners. Howard hopes “WHAT NOW” will inspire self-reflection and a deeper understanding and kindness towards one another, recognizing the shared challenges and desires that unite us all.