Deadmau5 Partners With Toymak3rs For A New Toy Line

The Horde can now immerse themselves in Deadmau5’s world like never before, thanks to the creation of his toy line with TOYMAK3RS, which will debut at Retro5pective as a tribute to his musical career spanning 25 years.

Six distinct clip-on plush toys that each provide access to virtual VIP experiences with cutting-edge technology that goes beyond conventional music souvenirs are included in this extremely limited, exclusive keychain collection. The toys are only available, while supplies last, at Deadmau5 “retrospective” gigs in Los Angeles today (Tuesday, April 23), New York City on May 2-3, and online.

With the help of the Aptos blockchain and cutting-edge Jellybean technology, every clip-on plush comes with a special QR code that opens a particular Deadmau5 VIP digital experience. Through this digital connection, Deadmau5 personally chooses a selection of VIP content that fans have never had access to before.

Collectors will take pleasure in an immersive experience that combines cutting-edge technology with nostalgia. Encased in mystique blind box packaging, each fan-driven collectible offers uncommon finds like the adored Professor Meowingtons. The collection was created by the elite international art toy design studio TOYMAK3RS, which is well-known for its creative partnerships with big businesses such as Adidas and Netflix.

This first series provides fans with an immersive experience and is a major turning point in deadmau5’s long career.

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