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Jaden Smith Partners With New Balance For The New MSFTSrep 0.01 Sneakers

The shoe industry is taking notice of American rapper and fashion icon, Jaden Smith, who is well-known for his unique style and artistic pursuits, thanks to his most recent partnership with New Balance. Smith’s MSFTSrep label collaborated with New Balance to design the MSFTSrep 0.01.

It debuts a modern “Black/White” hue that pays homage to his style. This sneaker radiates refinement and adaptability with its black base and clean white embellishments. Smith’s partnership with New Balance is evidence of his versatile skill as he keeps pushing the envelope in both music and fashion.

The shoes have a strong black midsole and a black rubber sole with white New Balance logo on the sides. Black leather with additional black overlays makes up the uppers. White leather dominates the area nearer the heels, and the shoes’ center features a white NB emblem.

Jaden Smith Partners With New Balance For The New Msftsrep 0.01 Sneakers, Yours Truly, News, May 2, 2024
Image Via Level Shoes

The MSFTSrep branding on the inside of the sneakers and the NB logo on the tongue are additional branding elements. According to Sneaker News, the Jaden Smith x New Balance MSFTSrep 0.01 will be available for purchase at some point this year. Additionally, the sneakers will retail for $160 when they launch.

Jaden Smith Partners With New Balance For The New Msftsrep 0.01 Sneakers, Yours Truly, News, May 2, 2024
Image Via Level Shoes
Jaden Smith Partners With New Balance For The New Msftsrep 0.01 Sneakers, Yours Truly, News, May 2, 2024
Image Via Level Shoes

Apart from his footwear endeavors, Smith is also joining Kid Cudi on his upcoming tour.

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