Justin Bieber’s Drew House And The NHL, In Conjunction With Adidas, Partner Up To Create The 2024 All-Star Jersey Collection

Ikedichim ChibunduJanuary 15, 2024

It’s obvious that fans are itching for new Justin Bieber music given the reports that he would perform at Coachella and the 2024 Super Bowl Halftime Show. However, fans will have to wait a little while longer as the singer still needs to accomplish a few other creative pursuits.

Drew House, Bieber’s fashion company, unveiled their latest partnership with Adidas and the National Hockey League (NHL) on January 13. This past Saturday (Jan. 13), the NHL revealed that the bright brand-new jerseys will be donned by the league’s players when they play in the NHL All-Star Game in Toronto’s Scotiabank Arena on Feb. 3.

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From February 1–3, 2024, the Toronto Maple Leafs and the city of Toronto will host the NHL All-Star Weekend. There are four jerseys in the 2024 NHL All-Star jersey collection—one for each All-Star team—and they come in the following four colors: blue, red, yellow, and white.

The NHL shield will have bubble lettering and larger size, and the crest will be one of the largest ever to appear on an NHL jersey. Bieber and the NHL have also previously collaborated creatively on other occasions. The Kid LaRoi was the star of Bieber’s carefully chosen collection, which he had unveiled in 2022 with the Toronto Maple Leafs.