It’s impressive to see how Nigerian music has expanded its reach and significantly impacted the world of football. From Burna Boy’s remarkable performance at the UEFA Champions League Final to Davido’s appearance at the FIFA World Cup and PFA Awards night, Nigerian stars have continued to shine bright and showcase their talent on a global stage. This is a testament to the incredible growth and success of the Nigerian music industry, and it’s exciting to see how these artists are paving the way for others to follow in their footsteps.
Adekunle Gold has evolved from a local performer to a global icon, and footballing giant Manchester United has acknowledged his development and dedication as the afrobeats maestro has served as a role model for the club of his boyhood passion. As Manchester United releases new streetwear, the Nigerian music icon Adekunle Gold becomes the brand’s latest model. Adekunle Gold’s collaboration with Manchester United showcases his influence in the music industry and highlights the club’s commitment to diversity and cultural representation. This partnership solidifies Adekunle Gold’s status as a global icon and opens doors for more collaborations between the worlds of music and sports.
On Tuesday, September 12, 2023, The Red Devils uploaded an image of Adekunle Gold to its social media pages. The Nigerian model for Adidas Streetwear, a reinterpretation of football jerseys, is one of the famous designers for this project. The purpose of streetwear is to provide supporters of their teams a way to express their style.
For several of the top teams in the world, including Arsenal, Bayern Munich, Juventus, Manchester United, and Real Madrid, the off-the-field collection includes third jerseys that are lifestyle-oriented modifications for the 2023 season. Along with Pusha T, an American rapper nominated for a Grammy, who created the streetwear for Arsenal, and Alemán, a Mexican musician who influenced the clothing for Real Madrid, Adekunle Gold has joined other world-renowned artists in influencing and supporting the club’s designer collection for the fans.