Kanye West Registers An Odd New Logo For The Yeezy Brand

With his infamous Yeezy apparel line, Kanye West is shaking up the fashion industry. Ye chose to register two trademarks for a seemingly random blue design that features a solid blue circle enclosed by a blue circle with jagged edges, despite the fact that the company is recognized for its neutral tones.

The honorable rapper and clothing designer first registered a trademark for a comparable image—a colorless encased circle—back in July, but finally he chose the blue. The trademark paperwork suggest that the logo will be utilized by retail stores, online ordering services, and online retail store services, stating, “The color(s) blue is/are claimed as a feature of the mark.”

The rapper recently came under fire for his Yeezy Collection indoor display with Gap, where items from the collection were put in big trash bags for shoppers to search through.

After being accused of making fun of the homeless, Kanye defended his unusual display, telling Fox News, “Look man, I’m an innovator. And I’m not here to sit up and apologize about my ideas. That’s exactly what the media tries to do. Make us apologize for any idea that doesn’t fall under exactly the way they want us to think. This is not a joke. This is not a game…”

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