KISS OF LIFE Shares New Single ‘Midas Touch’

Ebuka NwachukwuApril 3, 2024

KISS OF LIFE, the sensational K-Pop group, has just launched a captivating new single titled ‘Midas Touch’, accompanied by a mesmerizing and visually stunning music video. The song was officially released on April 3. It features a title track of the same name and a B-side track titled ‘Nothing’. The official music video for the title track is an intricate and well-crafted masterpiece, featuring the four members of KISS OF LIFE, who take on the roles of age-old characters from Greek mythology. The video is a modern interpretation of the myth with a unique and charming twist. The members’ touch turns their love interests into stone, creating a compelling and engaging story that will leave fans wanting more.

‘Midas Touch’ marks KISS OF LIFE’s first comeback this year, after their last release in November 2023, with their second mini-album, ‘Born To Be XX’. The album was led by the lead single ‘Bad News’, and it was their first comeback since they officially debuted just four months prior with their self-titled mini-album in July 2023. Their debut mini-album featured the lead single ‘Shhh’, which was highly praised by their fans. It also included solo songs performed by all four members of the group. Among those was member Natty’s viral song ‘Sugarcoat’, named by NME as one of the best K-pop songs of 2023.

KISS OF LIFE has been recognized for their talent and hard work, and they were named Rookie of the Year at the 2024 Korean Music Awards, becoming the third idol group to win the accolade at the ceremony, following Aespa and NewJeans. With their unique and captivating style, fans and critics alike are eagerly anticipating what the future holds for this talented and dynamic group.

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