In a groundbreaking collaboration, award-winning music video director Cole Bennett and his multimedia company Lyrical Lemonade have joined forces with Def Jam Recordings. The partnership has resulted in the release of the debut single “Doomsday,” a remarkable collaboration between the late legend Juice WRLD and GRAMMY® Award-nominated multi-platinum rapper Cordae.
“Doomsday” is a unique blend of Juice WRLD and Cordae’s distinctive styles, featuring thought-provoking lyrics and a catchy hook that creates a dynamic auditory experience. The track is a reinterpretation of the Dr. Dre-produced Eminem classic “Role Model,” showcasing a bar-for-bar sparring round between the two artists.
The release of “Doomsday” has been met with widespread anticipation and speculation, especially within Lyrical Lemonade’s 20+ million subscriber community and the broader hip-hop culture. The excitement was further fueled by a series of social media posts teasing the release, including the captivating short film “whyrush?” directed by Cole Bennett.
The music video for “Doomsday,” directed by Bennett, is a spectacle in itself. The video uses technology to seamlessly morph Cordae into Juice WRLD and back, creating a frenetic visual experience as chaos unfolds around them.
Cordae, commenting on the release, simply stated, “Long Live Juice WRLD.”
“Doomsday” is the first official single from Lyrical Lemonade’s highly-anticipated full-length album, set to release later this year. The album is expected to feature more powerhouse collaborations, which will be announced in due course.
This partnership between Lyrical Lemonade and Def Jam Recordings marks a significant milestone in the music industry, bringing together a community-driven platform with a global music label. With the release of “Doomsday,” fans can look forward to more innovative and exciting collaborations in the near future.