Nollywood: AFRIFF Reveals “Filmmakers To Earn In Dollars,” Moving Forward, As Sanwo-Olu Announces $100m African Film City
In collaboration with the Lagos state government, the 12th edition of the Africa International Film Festival (AFRIFF) will take place in Lagos. A film village would be located in Epe, according to a pledge made by Lagos Governor Sanwo-Olu during the festival’s announcement for 2023. AFRIFF’s founder, Chioma Ude, said that thanks to the internationalization of local films, producers may now make money in dollars. The 12th edition of the Africa International Film Festival (AFRIFF), dubbed “Indigenous 2.0 Global,” will take place on November 5 in Lagos. On October 5, US Consul General Will Stevens attended the AFRIFF 2023 announcement by Lagos State Governor Babajide Sanwo-Olu at the State House in Marina. Filmmakers with experience, directors, producers, and stars of Nollywood were also present.
AFRIFF’s founder, Chioma Ude, remarked that although creatives now have the possibility to earn more money, they still need to advance their careers and pick up new skills to compete on a global scale. Since entries were accepted, Ude revealed that over 1,000 excellent films were submitted for this year’s AFRIFF. She advised moviemakers to consider going international and capturing the world market. She pointed out that the festival this year has a strong emphasis on African movies that make an impact on the world stage.
In keeping with the capacity-building concept of AFRIFF, Ude also guaranteed creatives exposure to various trainings covering filming, cosmetics, art design, and more. To sell indigenous content internationally, she also mentioned the necessity for practitioners to comprehend international rules and policies. She said:
“Whether you’re a make-up artiste, filmmaker or designer, you will be earning in dollars, and invariably, such earnings will boost our economy too.”
In a few weeks, the ceremony to mark this is anticipated. The governor acknowledged that his administration’s goal is to boost industrial development. Sanwo-Olu stated that the state is investing resources in anything that will help creative minds in his commitment to support AFRIFF. Guaranteeing the festival’s organizers that its 2023 iteration will be its biggest and most audacious. He said,
“We are doubling our financial and training support. This means more opportunities for skill development in modern filmmaking and increased grants for short stories.”
“There is no better moment than now to work together to put forward our narratives that Africa is ready, Nigeria is ready, Lagos is ready.”
The US Consul General Stevens also promised that the American Consulate would continue to sponsor AFRIFF, saying that it was incredible that they had done so for nine years. He emphasized how quickly the world is embracing Nigerian entertainment.
“The American brand was built on what is seen in movies, and viewers wanted to live the dream. Now it’s Nigeria’s time,”
MTN has a “vested” stake in the festival, according to Aisha Umar-Mumuni, the company’s chief digital officer. MTN is a partner and sponsor of the 2023 AFRIFF. Additionally, she said:
“Digital entertainment has become an integral part of our day-to-day lives. The growth in the use of smartphones and digital services has compelled the need to provide digital solutions and partner with organisations like AFRIFF to distribute indigenous African content, making them accessible regardless of geographical location.”
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