Snoop Dogg & DJ Premier Add To Collabo History With ‘Can U Dig That?’
DJ Premier and Snoop Dogg have a rich and enduring history of collaboration, spanning over two decades. Their partnership began in the early 2000s and has continued to flourish, with the release of a brand-new single called “Can You Dig That?” marking their latest collaboration. This song is the first joint effort between the rapper and the producer on Preem’s label, TTT, which he founded with his longtime manager, Ian Schwartzman.
Alongside this new release, Premier has been taking time away from releasing new material to reflect on his past work. He recently shared the story behind the title of Gang Starr’s fourth album, ‘Hard to Earn,’ released on March 8, 1994. This album remains a favourite among hip-hop fans, thanks to its raw, gritty sound and introspective lyrics. According to Premier, the project’s name came from a conversation with the late Guru, the other member of Gang Starr.
Even though ‘Hard to Earn’ is over 30 years old, it continues to be celebrated for its impact on the hip-hop industry. As DJ Premier explained in an interview with Billboard on the album’s 25th anniversary in 2019, it marked a significant “change in sound” for him. He experimented with new approaches and techniques, producing a fresh, innovative sound that captivated listeners.
DJ Premier said in a statement,
“My manager and I launched our label TTT (To The Top), and we decided to call Snoop as one of my first album collaborations. Snoop recorded a demo of the song, and it went into my vaults unfinished.”
“Fast forward, our initial plan for an album changed, and we decided to just release singles. Snoop updated his lyrics, and now it’s ready for our audience to ride out to—Can U Dig That?”
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