Taylor Swift’s Songs Reinstated On TikTok Following Their Removal By Universal Music Group
Taylor Swift’s music was restored to TikTok after her label Universal removed all of its artists from the app earlier this year. According to Universal Music Group (UMG), which cited unjust artist payments and the negative consequences of artificial intelligence, the company would remove its artists’ music off the site in January.
Swift no longer owns the master recordings to her songs, which may be the reason why Variety reports that her library has been added back to the website. However, at the moment, Bad Bunny, The Weeknd, Drake, Billie Eilish, Justin Bieber, Adele, Coldplay, J Balvin, Post Malone, and Sophie Ellis-Bextor are not present on TikTok among the other artists signed to the company.
The timing is perfect, since next Friday, April 19, is the release date of Swift’s most recent album, “The Tortured Poets Department.” When the announcement was made, UMG stated that talks to extend the licensing deal with TikTok had failed and that the arrangement had expired on January 31.
In response, TikTok released a statement in which it accused UMG of promoting a “false narrative and rhetoric” and prioritizing its own profit over the needs of its songwriters and performers. UMG decided to leave the strong backing of a platform with well over a billion users, which acts as a free platform for talent discovery and promotion, according to a brief statement from TikTok.
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