Tyla Chosen By GAP For Her First Fashion Campaign

The first-ever commercial campaign for Gap Spring 2024 features Grammy Award winner Tyla.

The South African vocalists makes her first appearance in a fashion campaign for GAP’s Spring 2024 collection. Wearing chic tan cargo pants and a matching crop top from Gap’s newest linen collection, she is shown dancing to the song Jungle’s Back on 74 in the advertisement.

Notably, in honor of the collection’s premiere, the 22-year-old singer and Jungle have teamed up with Gap to create a unique in-store playlist. In Tyla’s rapidly developing career, the latest Gap commercial is yet another noteworthy accomplishment. One of the year’s biggest radio hits was her breakout single, “Water,” which peaked at number seven on the Billboard Hot 100 chart.

In an interview with W Magazine, Tyla discussed her early background, her future tour, and her representation of GAP. Concerning the barrage of achievements and openings that have come her way in the past several months, she remarked, “It’s been a huge blessing.”

Apart from her most recent fashion campaign, the Grammy Award winner will be performing at the Roots Picnic. In March, she releases her new album and begins a tour around the US, Europe, and the UK. Even Tyla can tell that it must really feel good to be Tyla right now.

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