US Soccer Seeks To Expand Its Reach And Connect To Global Audience; Agrees Multi-Year Partnership With Sportradar

US Soccer has recently signed a multi-year partnership with Sportradar, a leading sports technology firm. This partnership will help US Soccer expand its reach and connect with a broader audience globally. This marks a significant milestone for the organization as it secures an official betting partner for the first time. The partnership is a ray of hope for US Soccer, which still faces disputes with the men’s and women’s teams despite making some progress. The organization also deals with financial troubles, making partnering with Sportradar a much-needed relief.

Sportradar is a leading sports technology company globally and has partnered with US Soccer to offer its expertise. The partnership allows Sportradar to exclusively collect, license, and distribute data relating to betting and media from soccer games and also hold exclusive distribution rights for streaming US soccer tournament content. The two companies will work together to develop technological solutions that will advance the betting landscape in the US soccer market. They will also introduce in-play and sport-specific betting options to enhance the US soccer experience.

Eric Conrad, Executive Vice President of Strategic Partnerships and Content at Sportradar, expressed his confidence in the success of the organization’s new partnership. He believes that Sportradar’s leadership, technology, and scale will assist US Soccer in expanding the reach of men’s and women’s football in the US and internationally.

US Soccer officials have expressed their satisfaction regarding the partnership with Sportradar. According to Ross Moses, VP of Business Ventures at US Soccer, the deal with such an innovative technology company presents an opportunity for the organization to connect with the youthfulness of the US soccer community regarding players and fans. Moses is also confident that the technology involved will enable US Soccer to understand better and adapt to a highly competitive market that is rapidly evolving. The agreement is valid for 100 matches annually, encompassing matches in both men’s and women’s games. Additionally, US Soccer will utilize Sportradar’s betting monitoring services during these matches.

The recent soccer partnership in the US is a noteworthy event, even though it is not the first instance of a gambling company joining hands with the sports industry. The Stake brand is a prime example of this. This renowned casino and sports betting company is famous for its top-notch sweepstake casinos in the US, as well as its sponsorship deals with various sports organizations, such as Everton in the English Premier League, the UFC, and former Argentine footballer Sergio Agüero.

Sportradar, like Stake, has a history of partnering with sports-related organizations. Before partnering with US Soccer, the company became an official betting partner of CONMEBOL. Despite this, Sportradar remains dedicated to the success of their new partnership and helping US Soccer expand its audience for both men’s and women’s soccer in the United States.