Darey Alade Urges Afrobeat Stars To Attract Opportunities For The Nation And Be Wary Of Being “Used”
As Afrobeats music continues to gain international recognition, veteran Nigerian singer Darey Art-Alade has cautioned musicians in the genre not to get “used and dumped.”
Because he fears that foreigners may take advantage of the present wave, Darey recently counseled Nigerian creatives to use the attention they are now receiving to attract foreign investments to the nation and also help advance its industry to grandeur. He emphasized how important it is for performers to support the many talents and infrastructure back home, as afrobeats have started to resonate across the world and more attention has been given to the genre lately.
In his words:
“The growth of afrobeats right now is incredible. It is a fantastic time to be alive. I am really happy and proud, but I am also concerned, because if we are not careful, they will use and dump us. We have to come back home, and invest in our people and infrastructure.
“We have to use the attention we are enjoying right now to attract foreign investments, and build things that will outlive this current generation. It is not just about the hype we are getting right now; we can build a pipeline where creatives can be churned out and equipped with the right resources. For this hype not be a flash in the pan, we have to sustain it and keep feeding the world with our infectious energy.”
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